Branding


IdentiteVisuelle_EdmundstonLogo_H.png

IdentiteVisuelle_EdmundstonLogo_V.png


symbolism

  • The elements found in our logo represent three dominant concepts which support the City of Edmundston’s vision: an open, prospering and sustainable city.
  • By its flexible form, it expresses Edmundston’s openness and hospitality.
  • Edmundston’s prosperity is shown through the form of a propeller taking flight, pushing the city forward and to new heights. It’s the city as an economic, social and cultural driver.

meaning

The three elements that make up our logo also represent :

  • The Upper Saint-John River Valley, with its mountains to the right and left, one illuminated by the sun (green), the other in the shadows (blue).
  • At the top, the sun which warms up the valley.
  • The whole forms a propeller, a symbol for energy and moving forwards.

the colours

  • Green : for prosperity and for the nature that surrounds us.
  • Yellow: for enthusiasm and openness.
  • Blue: for peacefulness, calm, stability and sustainability.

font : edmundston

  • The font used for Edmundston is a variation of Helvetica.
  • Its square shape shows strength of character.
  • The small « e » at the start as well as the particular shape of the « t » show our modern, young and energetic side.

use of this logo

Note: this logo is used by the City of Edmundston according to the terms of the license: Creative Commons Paternity – No modification 3.0 untranscribed.



Other files

Download an archive of all logo versions or the Graphic standards book here.

© 2024 Ville d'Edmundston. All rights reserved.