An immersive simulation to raise awareness among young people about the importance of road safety

May 15, 2026

Hundreds of students from five secondary schools in the region were able to closely observe a simulated accident, thanks to an initiative aimed at raising their awareness of road hazards in a realistic way, made possible with the collaboration of important local partners, at the Jean-Daigle Centre on Friday, May 15, 2026.

These students, from French and English school districts, from Grand Falls to Edmundston, experienced a powerful sensory and emotional impact, as the simulation faithfully recreated the atmosphere of a major collision. Flashing lights, blaring sirens, shouts, and real-time emergency responses immersed the young people in the reality of a road accident. The main objective is to foster a profound awareness of risky behaviors such as distracted driving, speeding, and impaired driving. This simulation is offered every two years.

“The decisions we make in our lives are important. It only takes a few moments, even seconds, to change a life. Yes, you can have fun but, do it intelligently. An accident can have dramatic consequences for everyone involved. You simply cannot go back," explains Tonia Roussel, Community Police Officer with the Edmundston Police Force.

Due to the emotional intensity and sensory stimulation of the activity, support and guidance measures are in place for students:

Physical safety: Silence rules, no movement allowed and clearly marked access to emergency exits.

Emotional support: Immediate assistance at the entrance for students experiencing distress.

Post-event follow-up: Open invitation to speak with parents, loved ones, and the mental health services available at each participating school.

The success of such a project relies on close community and inter-institutional collaboration. The organizers would like to express their sincere gratitude to the key partners who made this simulation possible:

The Edmundston Police Force and the Royal Canadian Mounted Police (RCMP) for scene management and legal reconstruction.

The Edmundston Fire & Safety Department for the technical demonstration of extrication maneuvers.

Paramedics (Ambulance New Brunswick) for life-saving emergency care simulation.

Bellavance Funeral Home for their realistic implication.

The principals, teachers, and support staff of the five participating high schools for their exemplary guidance of the students.

The City of Edmundston for providing the facilities at the Jean-Daigle Centre, and

The support of the Northwest Regional Service Commission, Club Richelieu and other important local partners.

The dedication and shared expertise of these partners ensure that the initiative can deliver a powerful message that helps save lives on our roads.

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CONTACTS:

Tonia Roussel, Community Police Officer, Edmundston Police Force, 506-739-2100

Sonia Lavertu-Bernier, Community Program Officer, Detachments - Clair & St-Léonard, Royal Canadian Mounted Police, 506-423-1546