A communication plan to demystify the urban forest is launched

May 27, 2025

Public Works' Green Spaces sector wishes to invest in timely and effective communications to support and promote all aspects of urban and community forestry. To do so, the sector is proposing a communications strategy that will encompass awareness-raising, engagement, and education about urban and community forests and trees, the values ​​and benefits they provide, as well as their care management and needs.

It is also planned to share the sector's achievements with the public, as well as information on policies, the people behind them, and their contact information, so that citizens know who to turn to when they have questions or suggestions. A committee is also in place, including specialists, municipal employees, and citizens, to act as a liaison between municipal realities and those on the field.

Objectives of the communications plan

In addition to raising public awareness regarding the importance of trees in urban areas, it is essential to inform them about good management and care practices and to ask them to commit to planting and maintaining these trees. Trees in urban areas provide many environmental, social and economic benefits to a municipality.

Main themes to be covered

• Values ​​and benefits of urban trees

• Tree care management and needs

• Tree Policy

• The people behind urban forest management

• Our urban forest

• Annual review of achievements

This campaign will be shared in several ways, including on the municipal website, social media, and in the newsletter. Posters and brochures will be distributed in municipal public spaces and at public events (plantings, workshops, conferences, educational projects in schools).

This communication plan aims to establish a coherent and effective approach to promoting urban forestry and encouraging the active participation of citizens and local stakeholders.

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CONTACT: Daniel Gautreau, Green Spaces Sector Coordinator, 506.739.2103